With over two decades in the world of professional tennis management, Alexander Novak is a renowned figure in organizing elite tournaments across Europe. His deep passion for the sport, combined with his sharp business acumen, has helped shape some of the most prestigious events on the ATP and WTA tours. From coordinating sponsorship deals to ensuring seamless logistics, his expertise guarantees that every tournament he oversees meets world-class standards. Having started as a former junior champion, Alexander transitioned into the business side of tennis, ensuring that athletes, spectators, and partners experience the sport at its finest.